Kentkart Powers the First-Ever EMV Card Acceptance in Philippines
The Tap&Go project marks a historic milestone in the Philippines, where commuters can now use EMV-enabled Mastercard cards in public transport for the first time. This groundbreaking initiative, launched on BGC buses in Taguig City, is a result of the collaboration between AF Payments, Mastercard, and Kentkart. By integrating advanced fare collection technologies, this project has transformed commuting into a seamless, cashless experience, setting a new standard for urban mobility in the region.
Project Overview
The Tap&Go project aims to modernize the public transport system in Taguig City by introducing EMV card acceptance, along with beep™ cards and QR codes, as payment options for commuters. At its core, the project utilizes Kentkart’s Automated Fare Collection (AFC) system powered by Account-Based Ticketing (ABT) technology. This scalable, future-ready system not only addresses the growing demand for cashless travel but also aligns with global trends in smart urban mobility. The project demonstrates a successful model of innovation and collaboration that improves commuter convenience and operational efficiency.
Market Need Before the Project
Prior to this initiative, public transportation in the Philippines faced significant challenges, particularly in fare collection. The reliance on cash-based systems created inefficiencies, prolonged boarding times, and increased errors in fare management. There was no infrastructure to support modern payment methods, leaving passengers with limited options and operators unable to meet the evolving needs of commuters. The growing demand for flexible, cashless solutions made it clear that a transformational project like Tap&Go was essential to bridge the gap and enhance the overall quality of public transportation.
Market Need Before the Project
Kentkart provided the backbone of the Tap&Go project by delivering an end-to-end solution that modernized fare collection in Taguig City. This included deploying EMV-ready validators, which enabled the acceptance of Mastercard cards in public transportation for the first time in the country’s history. In addition, Kentkart’s ABT technology ensured seamless and secure cashless transactions, enhancing passenger convenience. By offering real-time operational insights and robust analytics, Kentkart empowered transit operators to optimize routes, manage peak periods, and enhance service quality. These contributions highlight Kentkart’s commitment to delivering cutting-edge solutions that elevate urban mobility.
Benefits for Passengers
The Tap&Go project has revolutionized commuting for passengers, offering unprecedented convenience and flexibility. For the first time, commuters can use their Mastercard cards to pay fares, eliminating the need for cash and reducing boarding times. Additionally, passengers can choose from a variety of payment methods, including beep™ cards and QR codes, catering to diverse preferences. This seamless integration of multiple payment options ensures a faster, more efficient travel experience while fostering a modern and connected public transport network.
Benefits for the Operator
The project has also brought transformative benefits for operators, streamlining their operations and enhancing efficiency. Kentkart’s EMV-ready validators and advanced software ensure accurate revenue collection and minimize losses. The real-time data provided by Kentkart’s system allows operators to make informed decisions, optimize routes, and improve service reliability. Furthermore, the modular and scalable design of the AFC system ensures that it can grow with the transit network, providing long-term flexibility and adaptability to future demands.
Conclusion
The Tap&Go project is a landmark achievement in the Philippines, transforming public transportation with the first-ever implementation of EMV card acceptance. Kentkart’s innovative fare collection solutions, combined with its dedication to passenger convenience and operational efficiency, have set a new benchmark for smart mobility. This project not only modernizes the commuting experience but also lays the groundwork for future advancements in urban transit, fostering a cashless, connected, and efficient transportation system for the region.
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